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Swap the pile of per-seat tools for one system shaped around your process. Built on your stack. Owned by you.
For a decade you rented software and bent your team around it — per seat, per year. Agentic AI changes the maths: custom systems are now fast and affordable to build, shaped to your process, with people in control. Two ways to work with us:
Love HubSpot, Zoho, Microsoft 365 or QuickBooks? Keep them. We add the custom layer on top — agents, automations and integrations shaped to your process. No migration, no retraining.
Paying per seat for a platform you use 20% of? We build the part you actually use — custom to your process — often for a fraction of what you pay in licences, and you own it outright.
| Compare | Off-the-shelf SaaS | Typical agency | TribeHQ · Post-SaaS |
|---|---|---|---|
| Built around your process | You adapt to the tool | Their template, your logo | Designed from how your team works |
| Works with your current tools | Another tool to adopt | Often their preferred stack | Built on top of what you already use |
| Cost over time | Per-seat fees that rise at renewal | A retainer that’s hard to leave | One build, low running cost, no per-seat fees |
| Who owns it | The vendor | Often the agency | You — code, data and docs |
| Changing it later | Feature request, then wait | Change order, then invoice | Ask your AI tool — or ask us |
| People in control | Depends on the product | Depends on the build | Humans approve what matters |
Not sure which path fits? Our workflow audit checks your stack and licence spend →
Most of our clients start with onboarding. Pick yours — we map it, build it around your process and hand you the code.
The weeks between “yes” and kickoff are where clients cool off and your team burns out. We build an onboarding system around your exact steps — so it runs itself and you only step in to approve.
Map this workflow with us →We engineer your go-to-market as a system: the signals your best clients showed before they bought, scored daily and put in front of the right person with a first draft ready.
Map this workflow with us →Every lead captured, routed and followed up — with the CRM updating itself from email and meetings, so nothing slips and forecasts stop being guesswork.
Map this workflow with us →Proposals, invoices, reports and handoffs — the repetitive work that eats your week — turned into workflows nobody has to think about.
Map this workflow with us →Built an internal tool or client app with Claude Code, Cursor, Lovable or ChatGPT? We review it, fix what’s fragile, and hand it back sharper — still easy for your AI tools to keep working on.
Map this workflow with us →We roll out the AI tools your team already wants — loaded with your SOPs and templates, connected to your systems, with guardrails and training.
Map this workflow with us →Most agencies rent you a black box. We hand you the keys. Every workflow, prompt and integration lives in your GitHub and your accounts — documented so Claude Code, ChatGPT, Cursor or Codex can read it and change it with you.
├─ CLAUDE.md ├─ workflows/ │ ├─ engagement-letter.ts │ ├─ document-chase.ts │ └─ kickoff-scheduler.ts ├─ prompts/welcome-email.md └─ README.md
$ claude "after 3 days, nudge clients who haven't uploaded bank statements" ✓ Updated workflows/document-chase.ts ✓ Added test: reminder fires on day 3 → Ready for your review
Onboarding first — it’s where most firms lose the most hours. Every build is custom to your process, lives in your accounts and repo, and connects end to end: a lead becomes a signed client becomes a smooth start, without anyone copy-pasting.
def. Everything between “signed” and “started” — letters, documents, access and kickoff — running on its own, with your team stepping in only to approve.
def. Signals, enrichment, routing and follow-up engineered as one system, so the right leads reach the right person fast.
def. The repetitive back-office work — proposals, invoices, reports and handoffs — turned into workflows nobody has to think about.
def. Built something with Claude Code, Cursor, Lovable or ChatGPT? We review, harden and finish it — secure, tested and ready for real clients, and still easy for your AI tools to change.
What each term actually means, and where it shows up in the systems we build for you.
AI pilots fail when nobody mapped the workflow, nobody owned the output, and the vendor got paid for the sale instead of the result. We're built to avoid all three.
“[Client quote — add once approved]”
We map your GTM and ops workflows, score what to automate, and hand you a build plan — yours to keep either way.
We ship 2–4 production workflows — agents, CRM automation, signal-based outbound — documented and tested in your accounts.
Your fractional GTM engineer: monitoring, new workflows, weekly reporting. Cancel anytime — the system stays yours.
30 minutes. We walk through your onboarding and lead flow and tell you what’s worth automating — and what isn’t.
Book a workflow audit